Facebook Paid Advertising
Scale paid customer acquisition on Meta's core database. We deploy Meta Advantage+ Shopping Campaigns (ASC), server-side Conversions API (CAPI) tracking, and custom lookalike audience funnels.
Facebook & Meta Paid Ads Engineering
Maximizing campaign ROAS and bypass cookie limits using machine learning dynamic bidding.
Meta Advantage+ Shopping (ASC)
Leveraging AI automated targeting and machine learning budget distribution to find high-intent buyers with minimal friction.
Conversions API (CAPI) Server Sync
Bypassing iOS 14+ browser tracking blocks by streaming purchase events directly from server to Meta's Graph API endpoints.
Dynamic Lookalike Cohorts
Building 1%-3% lookalike audiences from high LTV customer lists and pixel purchase fire events for precise scaling.
Dynamic Creative Optimization (DCO)
Automated assembly of primary text hooks, headlines, visual assets, and CTAs dynamically scored by algorithm performance.
Meta Ad Specs
Facebook Ad Scaling Protocol
How we manage and scale Facebook Paid Advertising campaigns:
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01
Server-Side CAPI & Pixel Setup Implementing direct Node.js/PHP CAPI event streams with hashed customer signals to reach 8.5+ EMQ score.
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02
Creative Matrix & Hook Testing Testing 5+ visual hooks and angles weekly to isolate winner ads before scaling budget in Advantage+ campaigns.
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03
Automated Bid & Scaling Rules Programming automated bid caps and scaling rules to ramp budget by 20% every 48 hours without breaking learning phases.
META AD STACK
Request Facebook Ads Audit
Share your Facebook page link, monthly ad spend, or current CPA targets. Our Meta ad strategists will audit your account structure.
Transmit Facebook Ad Brief
Vertical: Facebook Paid Advertising