eCommerce PPC
Scale paid shopping revenues with Google Performance Max (PMax) catalog feeds, Merchant Center metadata enrichment, dynamic retargeting, and 4.8x target ROAS scaling.
High-Return eCommerce PPC Engineering
Maximizing store profitability across Google Shopping, PMax, Meta Catalog, and TikTok Ads.
Performance Max Automation
Structuring asset groups with high-converting visual banners and optimized copy arrays to command purchases across search, maps, and YouTube.
Feed Quality Metadata Tuning
Injecting search-volume-rich titles and metadata attributes directly into Google Merchant Center product feed streams.
Dynamic Product Retargeting
Serving dynamic catalog ads showcasing the exact items abandoned in carts to drive shoppers back to complete orders.
First-Party Attribution Auditing
Implementing server-side tracking (Meta CAPI, GA4 Measurement Protocol) to assign correct ROAS values across multi-touch ad campaigns.
eCommerce PPC Benchmarks
eCommerce PPC Campaign Protocol
How we set up, launch, and scale shopping ad campaigns for maximum ROAS:
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01
Merchant Center Feed Optimization Enriching product titles with brand, color, gender, and search-volume keywords to increase PMax impressions.
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02
PMax Asset Group Structuring Segmenting product catalog asset groups based on margin tiers and historical bestseller metrics.
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03
Dynamic Retargeting & Attribution Setup Configuring Meta CAPI and Google Ads conversion pixels with dynamic product values for closed-loop ROAS measurement.
PPC ENGINE STACK
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Vertical: eCommerce PPC