Amazon DSP Advertising
Target verified buyers on and off Amazon using Amazon's first-party shopper data. Programmatic display, audio, and Connected TV (Fire TV, Prime Video, Twitch) campaigns scaled to 4.2x target ROAS.
Amazon Programmatic DSP Advertising
Unlocking Amazon's exclusive first-party purchase behavior data to target high-intent buyers off-Amazon.
Connected TV (CTV) Placements
Securing premium non-skippable video ad placements directly on Fire TV, Prime Video, and Twitch profiles.
First-Party Custom Audiences
Targeting shoppers who have searched or viewed similar items in your category or previously purchased your brand.
Dynamic Creative Optimization
Programmatic ad creatives that automatically adjust price tags, star ratings, and Prime shipping badges dynamically.
Full-Funnel ROAS Attribution
Measuring view-through and click-through sales metrics to assign accurate multi-touch ROAS weights.
DSP Programmatic Specs
Amazon DSP Campaign Protocol
How we set up and optimize programmatic Amazon DSP ad campaigns:
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01
First-Party Audience Segmentation Building custom in-market, lifestyle, and competitor conquesting audience segments in Amazon DSP.
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02
Dynamic Creative & Video Production Deploying dynamic eCommerce display banners and 15s/30s CTV video ads for Prime Video and Fire TV.
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03
Bid Optimization & Frequency Capping Managing supply-side platform (SSP) bids and capping user ad impression frequency to avoid fatigue.
DSP ENGINE STACK
Request Amazon DSP Brief
Share your monthly ad budget, current ROAS metrics, or target audience parameters. Our programmatic DSP team will prepare a custom media plan.
Transmit DSP Brief
Vertical: Amazon DSP Advertising