Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses a wide range of online strategies and tactics that businesses and organizations employ to reach and engage their target audience, increase brand awareness, drive website traffic, and ultimately, achieve their marketing goals. Leverages various platforms, such as search engines, social media, email, websites, and mobile apps, to connect with potential customers in a highly targeted and measurable way. This form of marketing allows for precise audience targeting, real-time tracking of results, and the ability to adjust strategies based on data-driven insights.